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Meet the Team - Eimear Casey

4 weeks ago · 6 min read
From biscuits to broadband, Eimear tells us about her role in Fibrus and the family connections that encouraged her into a career in marketing.
Meet the Team - Eimear Casey


  • Give a brief outline of your career to date. 

I have worked in marketing since graduating in 2016. I’ve worked across a number of industries, from automotive to food, and now in telecommunications!

  • What was your favourite subject at school? 

My favourite subject was Business Studies, which is where I was introduced to marketing and realised it is what I wanted to do longer term. 

  • Did you go on to further/higher education? If so, what did you study and where? 

Yes, I went to Queen’s University Belfast and studied Business Management.

  • How did you get into your area of work? 

During the third year of my course, I took the opportunity to complete a year in industry. I was accepted into a Digital Marketing role with Renault in England. I loved working within a commercial marketing department and it quickly confirmed that this is what I wanted to do. I came back to Northern Ireland and completed my last year of university and once I graduated, I moved back to a marketing job in England.

  • Is this what you always wanted to do?

My sister worked in marketing and listening to her stories sparked my interest, but I was also always open to other careers. The more I learnt about marketing, the more I realised I had a passion for it turned that passion into a career. 

  • Were there any particular qualifications, or experience needed?

Although I have a degree in Business Management, it’s not essential. Within our marketing team at Fibrus, we have a mix of people who have higher education qualifications and those who have learnt on the job. It is more important that you have passion for the job.

  • What are the main skills your job requires? 

My role involves communicating the Fibrus brand to our audience, so communication skills are key, both within the role itself, but also for communicating with the wider team as you’ll always be interacting with the other stakeholders in the business. You also need to be creative to come up with new campaign ideas and have good time management skills to ensure everything is on schedule so it can launch on time. 

  • What does a typical day entail?

My role with in Fibrus involves developing, executing, and monitoring marketing campaigns across a variety of channels. The objective of these campaigns is to drive awareness and leads into the business.

  • How has COVID-19 impacted your business/role? 

Covid has definitely had an effect on marketing. People are consuming their media differently than they did pre-covid and we have had to adjust to this change. It has also had a big impact on Fibrus as a whole. People have become more reliant on their broadband service, meaning we are focusing on connecting more people, particularly those in rural communities who’s broadband is typically slower than other areas.

  • What adjustments have you had to make? 

We have increased our focus on digital marketing, as people are consuming more of their media this way, however both above and below the line marketing are both still very important to us, so we can have a fully integrated campaign.

  • Why is what you do important? 

People are becoming increasingly reliant on their broadband service, from home schooling to keeping connected to family and friends, so it’s so important that we provide a service to our customers that allows them to do all they need to online.

  • What advice would you give anyone looking to follow a similar career path?

I would say work experience, whether it’s one week or one year, is really important. This gives you the real word experience and can be vitally important when making a decision on what career you want to choose.

  • What is the one piece of advice you would give yourself on your first day? 

Everyone has been new once, so don’t worry about asking people questions you’re not sure of, it is the only way you will learn!

  • Tell us one interesting fact about you that might surprise us – or – tell us about a funny experience you have had in the past. (meeting someone famous/winning a fab prize etc)

In a previous role, I worked for a biscuit company, so part of my day-to-day job was biscuit tasting!